Sunday, December 29, 2019

Essay on Review and Analysis of the Movie Taken - 785 Words

Captivating, suspenseful, riveting, exhilarating are only a few of the words that I would use to describe the movie Taken. If you desire a high dose of adrenaline to quench your movie watching thirst, and if you are ready to take a super-charged ride to the action filled city of Paris, France, then this is a must see movie for you. Taken, not for the faint of heart, will keep you on the edge of your seat for the entire ninety-one minutes. Be prepared to have the popcorn container pried from your hand when the credits start to roll on this high energy thriller. Taken premiered in France on February 27, 2008, with releases in the United Kingdom and United States following on September 26, 2008 and January 30, 2009, respectively.†¦show more content†¦Peter informs his colleagues of the address where the girls are staying, and before long Kim is watching as her friend Amanda gets kidnapped by some men, while Kim is on the phone with her father. Bryan informs his daughter tha t she will also be taken and gives her some instructions to follow that will later help him find the people that kidnapped them. One of the kidnappers listens to a message from Bryan before smashing the phone. Bryan makes a recording of the call and has it analyzed by a friend at the CIA, who determines the kidnappers are in the Albanian mafia and are dealing largely in sex slaves. Bryan immediately heads to Paris on a quest to retrieve his daughter. After finding Peter and following other leads along the way, he is led to a brothel at a construction site where he finds a girl in possession of his daughter’s jacket. After rescuing the girl, the next day she gives him information on the whereabouts of Kim and Amanda. The information leads him to the Albanians and he disposes of them like yesterday’s garbage. The ring leader is forced to talk when he is placed in a home-made electric chair. He reveals that Kim had been sold to a man so Bryan heads out on a mission to find this man. After learning where Kim has been taken, Bryan is knocked unconscious and held prisoner. He escapes just in time to kill the man that is the head of the sex slaveShow MoreRelatedCritical Writing Review Of Hamlet1260 Words   |  6 Pagesbalanced presentation of reasons why the conclusions of other writers may be accepted but are ultimately not correct. Many people have written reviews about Kenneth Branagh’s four-hour uncut movie production of Hamlet, but I’m going to evaluate just four reviews to determine their credibility of being a critical writing piece. Alan Stone has written a drawn-out review of Branagh’s film, but he includes everything necessary for his piece to be considered critical writing. Stone introduces the play with extensiveRead MoreThe Corporate Con Essay1103 Words   |  5 PagesCourtney Newcomer Professor Poirier Acct 3040 November 2, 2011 The Corporate Con: The Internal Fraud and The Auditor   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  In the movie the Corporate Con: The Internal Fraud and the Auditor there were several different people who seemed like your everyday Joe, but were actually criminals who committed fraud. Some of the frauds committed in this movie were: Cash Fraud, Accounts Receivable Fraud, Expense Fraud, purchasing fraud, and corruption. Focusing on two individuals Pam and John, eachRead MoreEssay on A Review for â€Å"The Lion King†1188 Words   |  5 Pagespossibly be so far off base in her review of the Disney movie â€Å"The Lion King†. Margaret Lazarus has taken a movie made for the entertainment of children and turned it into something that is racist, sexist and stereotypes gender roles. She uses many personal arguments to review the movie but offers few solutions. The author is well organized but she lacks alternate points of view and does not use adequate sources. Lazarus utilizes the statement at the end of her review that â€Å"the Disney Magic entrancedRead MoreMethodology And Methods Of Quantitative Research1627 Words   |  7 Pagesresearch topic in the most appropriate manner. Notions and philosophies that emphasize the right procedures are taken into account in the way of effecting judicious methodology. The methodology area identifies, clarifies and explains the approaches that will be taken to lead primary research and confirms any misunderstanding, or contradicts what has been discovered in the literature review. The word â€Å"Methods â€Å" denotes the measures and techniques utilised to obtain qnd analyse the figures, like interviewsRead MorePrecious Based on the Novel Push by Saphire Analysis1368 Words   |  6 PagesJaclyn Butler 04/24/2012 Intracultural Communications Professor Brook Film Analysis on 2009’s â€Å"Precious† Analyzing a dynamic film like the 2009 â€Å"Precious† is difficult. The movie got a lot of praise for the acting and the story that was portrayed but it also got a lot of heat from the race that was portrayed in the movie. African Americans nationwide said the movie made their African American ghettos into a sexually incest ridden, classless society and didn’t properly show any of the positiveRead MoreThe Epic Epics Of Antiquity880 Words   |  4 Pagesblockbuster â€Å"Captain America: The Winter Soldier† and while the movie caused quite the stir with its throwback spy movie vibe, impressive visuals, and especially, the elements that seemed ripped right from the headlines regarding the so-called â€Å"War on Terror† such as domestic spying and the ensuing moral quagmire. However, while it was certainly a bold choice in storytelling not everyone agreed on it’s success as demonstrated by Rosenberg in her review for â€Å"The Washington Post† . She gives a searing indictmentRead MoreImpact Of Digital Media On Cinema1690 Words   |  7 Pagesproduction and distribution (Bolin 2007; Tryon 2009; Dixon Foster 2011). These changes can be observed through the ways films are promoted and exhibited have also been affected by the use of digital media. The following sections will provide a detail analysis of these changes. Tryon (2009) examines the transformation of cinema to the digital form. The proliferation of new portable technologies sparked the debates about the changes in the film industry. On the one hand, there are concerns that digitalRead MoreWe Were Soldiers Analysis Essay1591 Words   |  7 PagesScott Johnson 04/14/09 HIST. 1700 Term Project Film Analysis/Review WE WERE SOLDIERS It’s a known fact that that the Vietnam War was fought by young American soldiers that bled and died next to one another in the jungles of Vietnam. With many wins and loses throughout the war there were over 58,000 American casualties by wars end. The movie, â€Å"We Were Soldiers† focuses on the role of the United State’s 7th Calvary Regiment in the Battle of Ia Drang, which was the first large-unit battleRead MoreLife Coaching Essay1292 Words   |  6 PagesCourse Syllabus ------------------------------------------------- LIFC 302 Marriage Coaching Course Description An examination and analysis of professional coaching applications that serve marital relationship concerns. The course covers marital issues from a Christian worldview with special attention given to a biblical foundation of marriage coaching and differences between coaching and counseling models. Rationale As a basis for their work, marriage coaches should have a thoroughRead MoreCritique of the Movie Tinker Tailor Solider Spy850 Words   |  3 PagesTinker Tailor Soldier Spy: Critique of a Movie Review Introduction Oscar Season, so dubbed by Hollywood executives and the media covering their world, is quickly approaching. Within the illustrious group of nominees are those featured in the beautifully made cerebral film, Tinker Tailor Soldier Spy. The film, which is a jewel of cinematic effort, is very much the opposite of todays often-found shallow comedies or horror films. This film, in its grasp, includes so much of that which ought

Saturday, December 21, 2019

Psychological Disorders - 3110 Words

Psychological disorder Introduction Psychological disorders are mental disorders that affects ones pattern of behavior that deviates them from the social conventional norms. Ones behavior is expressed to wield a lot of distress that is not considered as the normal development of a persons culture. Psychological disorders are seen by the way an individual feels, acts, thinks or perceives the environment around them, most especially ones social an emotional stability. The causes of mental are quite large and they vary and sometimes unclear ADDIN EN.CITE Barlow20073(Barlow, 2007)336Barlow, D.H.Clinical Handbook of Psychological Disorders: A Step-By-Step Treatment Manual2007New YorkGuilford Press9781593855727http://books.google.co.ke/books?id=JSfnCPlEFygC( HYPERLINK l _ENREF_1 o Barlow, 2007 #3 Barlow, 2007). All in all, these disorders affects ones ability to interact with other members of society but due to developments in medicine and research, means of managing and even treatment of these disorders have been discovered . One common disorder is post-traumatic stress disorder often abbreviated as PTSD. Discussion Post-traumatic stress disorder (PTSD) is a psychological anxiety disorder that results from an individuals previous experience. These experience are usually one that caused the person trauma, inflicting physical, emotional and eventually, psychological harm. Post-traumatic stress can result from one being in extreme situations such as hostageShow MoreRelatedPsychological Disorders : A Psychological Disorder1632 Words   |  7 PagesPsychological disorders are often a taboo subject in our society. Many find themselves to be the subject of ridicule and/or a social pariah from their peers at the simple hint of a mental disorder. This stems largely from simple ignorance to the cause and actual effects of the problems. Many of the same people that spend most of the day complaining about others that have psychological disorders could potentially find themselves and their behavior defined as such. Psychological disorder are an, â€Å"ongoingRead MorePsychological Disorders : A Psychologic al Disorder1097 Words   |  5 PagesA psychological disorder is a pattern of abnormal behavior that is associated with states of significant emotional distress, such as anxiety or depression, or with impaired behavior or ability to function, such as difficulty holding a job or even distinguishing reality form fantasy. (Abnormal Psychology; 3) There are people that become embarrassed by their psychological disorder or abnormal behavior and refuse to receive help because they are afraid of what society and even their family may thinkRead MorePsychological Disorder740 Words   |  3 PagesPsychological Disorder Paper Psy/450 University of Phoenix Amanda Kettinger 3 July 2010 Psychological Disorder Many mental disorders vary from person to person and in its on severity. All disorders have both a physical and psychological components. Abnormal behavior is difficult to define. Behavior may also be evaluated by whether it conforms to social rules and cultural norms, an approach that avoids reproachful nonconformists as irregular for behavior that, although strange, mayRead MorePsychological Disorder1031 Words   |  5 PagesIllness Psychological disorder, also known as a mental disorder, is a pattern of behavioral or psychological symptoms that impact multiple life areas and/or create distress for the person experiencing these symptoms (Cherry Kendra). Films could be used as a medium for teaching anyone about psychology, social work, medicine, nursing, counseling, and even literature. Or media studies about mental illness and psychopathology (Movies and Mental). As such, I had watched a psychological thriller filmRead MorePsychological Disorders1952 Words   |  8 PagesAnalyzing Psychological Disorders Becca Marlin/ PSY240 August 12, 2012 L. Renee Foster Herrmann Analyzing Psycholgical Disorders Page 1 I’m glad that I don’t live in the 1800’s. Did you know that back in the 1800’s when doctors were just beginning to understand psychological disorders, that if you were thought to suffer from a psychological disorder you could have holes drilled into your head or you could be put on any number of experimental drugs that could in fact make the conditionRead MorePsychological Disorders1154 Words   |  5 PagesPsychological Disorder July, 20, 2011 Psychological Disorder Paper Psychological disorders are stated to be abnormalities of the mind, known as mental disorders (Klasco, 2011). Abnormalities of the mind cause persistent behaviors that affect an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s daily function and life (Klasco, 2011). The different types of psychological disorders include mood disorders, personality disorders, anxiety disorders, and eating disorders (Klasco, 2011). The causes of these disorders are unknown, butRead MorePsychological And Psychological Aspects Of Psychological Disorders1814 Words   |  8 PagesPsychological Disorders A psychological disorder is a syndrome marked by a clinically significant disturbance within an individual’s cognition, emotion, regulation, or behavior. Typically, a behavior is marked as disturbing or dysfunctional when they interfere with one’s day-to-day life. The medical model approach assumes that a psychological disorder is a mental illness and comes with physical causes that can be diagnosed, sometimes treated, and sometimes cured through therapy or possibly throughRead MoreBipolar Disorder : A Psychological Disorder1293 Words   |  6 PagesBipolar disorder is a psychological disorder in which a person alternates between being depressed to extremely happy and being cross or irritable. Bipolar disorder is also known manic-depressive illness. Bipolar disorder can cause shifts in energy, mood and activity level. This disorder can cause damage up to many things like relationships, jobs, school performance and even suicide. There are many treatments to bipolar diso rder for those that have or are being affected. Bipolar Disorder BipolarRead MoreBipolar Disorder : A Psychological Disorder1536 Words   |  7 PagesBipolar disorder is a brain disorder that is becoming a serious medical condition and health concern in this country. It is also known as manic-depressive illness or manic-depressive disorder. The disorder causes unusual shifts in mood, energy, and the ability to carry out day to day tasks. The symptoms are different from normal ups and downs that everyone goes through from time to time. The mental condition involves having a person alternate between feelings of mania and depression. Bipolar disorderRead MoreMental Disorders : A Psychological Disorder1178 Words   |  5 PagesA psychological disorder, also known as a mental disorder, is a pattern of behavioral or psychological symptoms that impact multiple life areas and create distress for the person experiencing these symptoms. These symptoms are characterized by clinically significant disturbance in an individual s cognitive, emotion regu lation, or behavior that reflects a dysfunction in the psychological, biological, or developmental process underlying mental functioning. Mental disorders are usually associated with

Friday, December 13, 2019

Marketing †Right Choices Free Essays

string(23) " Australia as at 2011\." | Off Campus Assignment Handling Services Division of Information Services Nathan Campus GRIFFITH UNIVERSITY QLD 4111 | ASSIGNMENT COVER SHEET Open Universities Australia | Student details| Name| Gokhan Aykut| Course| B. Comm| Unit details| Unit code| MKT 103| Unit name| Introduction To Marketing| Unit tutor| Kieth| Assessment Item details| Marketing Report| Due date| 20/02/2012| Word count| 2500| Extension granted| v? No ? Yes| Extension date| | Is this a resubmission? v? No ? Yes| Resubmission date| | ACADEMIC INTEGRITY DECLARATION Breaches of academic integrity (cheating, plagiarism, falsification of data, collusion) seriously compromise student learning, as well as the University’s assessment of the effectiveness of that learning and the academic quality of the University’s awards. All breaches of academic integrity are taken seriously and could result in penalties including failure in the course and exclusion from the University. We will write a custom essay sample on Marketing – Right Choices or any similar topic only for you Order Now Students should be aware that the University uses text-matching software to safeguard the quality of student learning and that your assignment will be checked using this software. I acknowledge and agree that the examiner of this assessment item may, for the purpose of marking this assessment item: 1 reproduce this assessment item and provide a copy to another Griffith staff member; and/ 2 submit this assessment item to a text-matching service. This web-based service will retain a copy of this assessment item for checking the work of other students, but will not reproduce it in any form. Examiners will only award marks for work within this assignment that is your own original work. I, hereby certify that : 1 except where I have indicated, this assignment is my own work, based on my personal study and/or research. 2 I have acknowledged all materials and sources used in the preparation of this assignment whether they be books, articles, reports, lecture notes, or any other kind of document or personal communication. 3 I have not collaborated with another student or person in planning, eveloping and writing this assessment item. 4 this assignment has not been submitted for assessment in any other course or at any other time in the same course. 5 I have not copied in part or in whole or otherwise plagiarised the work of other students and/or other persons. 6 I haven’t made this piece of work available to another student. Providing this declaration falsely is considered a breach of academic integrity. I have retained a copy of this assessment item for my own record s. Date: 09/01/2012. (Gokhan Aykut) | Executive Summary The following report is the marketing plan for the new Nokia Lumia 910G for the global market for the financial year of 2012-2013. After many years of unsuccessful handsets which have lead to a decline in growth, this handset is designed to regain the market share globally and for Nokia to lead into a new generation of developing low cost handsets with high end features with the added benefit of showing to the world that Nokia is environmentally conscious and a proud ambassador for protecting our very fragile planet. The company’s mission statement Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† * Commitment to deliver outstanding and innovated products to our customers. We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally. The marketing plan will focus on the smartphone and the current line of smartphones that Nokia has introduced, it will outlined the detailed of the current promotion and marketing campaigns used and how it could further better those campaigns. The target market that this handset will be focused on is generation Z in particular, 15-22 year old males and females. This generation is the trend setters of today and are ‘digital natives’, it will also analyse relevant factors with the company including, competitors, customers and SWOT analysis. Table Of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Macro Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Political Legal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Technology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7-8 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8-9 Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9-10 Internal Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Sales Market Share†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦ 11 Brand Awareness†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Promotional And Marketing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11-12 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13-14 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Positioning Map†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Marketing Mix Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18-20 Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 24 Introduction Nokia was first established in 1865 on the banks of Nokianvitra River in Finland by Fredrick Idestam. He would set up a wood pulp mill and produced paper, the original form of communication. It was later on were a merger took place with Finnish Rubber Works and Finnish Cable Works that gave birth to Nokia Corporation in 1965. The name of Nokia would be growing at a rapid rate, and eventually the company would be a major player for 31 network operators around the world. Nokia initially targeted low income people and first time mobile buyers, with the introduction of the 1100 series. Today the company has grown into the largest manufacturer and distributor of mobile phones. With the introduction of OVI (internet services for the Nokia Brand) in 2007, Nokia has now become a major player in the smart phone industry, and with its newly formed alliance with Microsoft Corporation and Windows Mobile, the sky is the limit for this iconic brand. Situational Analysis The major mobile handset suppliers in Australia now include brands such as Nokia, Sony Ericsson, Samsung, LG, Motorola, Sonim, HTC, Palm, Blackberry, Garmin Asus, Alcatel and Apple iPhone. The cost has gone from over $5000 in 1981 (in car system) to Telstra’s cheapest model available today at $35. Mobile coverage, customers and functionality has changed dramatically over 30 years and together with the Internet, social media and affordability; mobile communication has permanently changed the way in which people live and work. There are now an estimated 22 million mobile phone services in Australia as at 2011. You read "Marketing – Right Choices" in category "Essay examples" (Budde. com, 2011). The mobile phone market in Australia is highly competitive in terms of both service and phone suppliers. In the area of service providers the dominant player is Telstra, although with a policy of competition, other organisations are developing strong competitive positions. Pre-paid and post paid plans also form a basis for competition between providers. The chart below provides an insight into both service providers and types of service in 2008. Item 3 on the chart includes â€Å"other† suppliers. Source: Mobility Magazine (2011) 10 (3). The Finnish Nokia Brand remains the world’s largest mobile phone producer; although its market share has dropped to 23. 9 percent (from 28. 2 percent last year), and Samsung, LG and Apple are showing strong growth. (IBT March 24 2011). Macroenvironment Economic Environment Economic conditions affect the way in which consumers spend. They also affect the way in which companies spend on such things as product development, range and inventory of stock. The present world economic crisis in Europe has had an influence on both consumers and manufacturers. Global sales of all mobile phones showed a growth rate of 5. 6 percent in the third quarter (2011) compared to 16. 5 percent in the previous quarter. Global sales of Smartphones were also down from 74 percent growth to 42 percent in the third quarter whilst inventories have grown by 20 million phones during the same period. MobiThinking, 2011). Australia has shown better economic performance than that of most other countries, but this too is dependent on factors outside of its’ control. Given that the major manufacturers of mobile technology are multi-nationals, they will feel the effect of any economic downturn, which may also then be seen here. Consumers have shown reluctance worldwide to purchase new phones during the European credit crisis, although this m ay be mitigated by consumers waiting for new flagship devices to be released. Gartner, 2011). Even if Australia is insulated from the full effects of a major economic downturn in the near future, it is likely to affect the purchasing intentions of the mobile phone market Political Legal Environment The telecommunications market is important to the domestic economy and as such is subject to political and legal constraints. Politics has led to opening the market to competition, and it is maintaining and strengthening competitive forces. In terms of service providers, they have to operate within a legal framework that is subject to political influence and overseen by such bodies as the Australian Competition and Consumer Council (ACCC) in accordance with Fair Trade and Trade Practices Acts. There is also protection of intellectual property, as well as trademark/design and brand protection in Australia that companies have to consider when marketing their goods and services. Technology Technology has been an essential driver of the mobile phone market for both carriers and handset providers. The original AMPS (Advanced Mobile Phone System) was launched in 1987 and provided an analogue or 1G service and by 1989 had 100,000 subscribers. In 1992, both Optus and Vodafone were licensed and the number of subscribers reached 500,000. In 1993 Telstra launched its new 2G network, and by 1996 there were over one million digital subscribers and 2. 5 million analogue users. Four years later the AMPS service ceased, however, by 2003 the first 3G network together with the Nokia e606 mobile phone allowed for both video calls and high-speed Internet access. By 2005 half the Australian population had a mobile phone, and at present (2011) there are more subscribers than people in Australia. (ActewAGL, 2009). In each stage of development carriers and phone manufacturers worked together to increase the range and variety of applications that could be performed by mobile devices, culminating with the issue of the Apple 4 iPhone in 2011. Ongoing development includes Apple’s new battery solution (Hydrogen Cell) that could power the iPhone for ‘weeks’ (AEDT, 2011). The different architecture or platforms used and being developed for the smartphone market will provide both marketing and technology-related opportunities. Operating Systems (OS) such as Palm and BlackBerry, Symbian and Windows Mobile, are all likely to increase competition and consumer choice in the market. Competitor Analysis: Both carriers and retailers/manufacturers operate in a dynamic and highly competitive market. There is a plethora of â€Å"deals† in the marketplace covering both service providers and retailers. Continual new product innovations have put pressure on companies to innovate or lose market share. For example, the Apple iPhone radically changed the product landscape realising phenomenal growth since its release in 2007. (Australian IT, 2011) The introduction of competing phones and platforms that offer advantages peculiar to an individual system is likely to fuel a continuation of the current technological â€Å"war†, which, combined with aggressive marketing from all the major suppliers, makes for an evolving and unpredictable mobile phone market. Mobile phone marketing strategies are aimed at both the business-to-business (B2B) market and the business to consumer market (B2C). Some of the strategies used include; multiple pricing (B2B) as in supplying all the phones for a specific company (eg. Origon Energy), bundling, where the phone and plan form the purchase and provide value for the bundle for both business and consumer markets, two for one deals, free talk time, (for a specified value above that which is paid for in the mobile phone plan), and many more. Customer/Consumer Analysis Customers can be classified in terms of business and non-business. The business sector is more rational, value driven and information hungry. Business customers will adopt a structured approach to analysing costs and, n the main, make choices based on full information. Consumers as individuals constitute a different market, with different needs and associated motivations. From the very beginning mobile phones were seen as status symbols, owning one increased one’s social standing and position. This still remains a key driver for innovators who will purchase new and im proved phones as soon as they are available, and bask in their (perceived) increased social standing or â€Å"Street Cred†. Mobile phones have had a symbiotic relationship with social media such as Facebook and Twitter. One has supplied the other with the means to expand and capture a huge consumer audience. As such there has been considerable research conducted into other motivations, needs, and influences that affect the interface of mobile phones and social media. (Lenhart, 2009). For instance, Telstra has released consumer research showing how Australians use their mobiles to connect. It found:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   * 50 percent of Australians feel panic stricken within five minutes when they think they have lost their mobile phone; 25 percent panic after less than a minute. Nearly one third of Generation Y consumers check their mobile phones in the mornings before they use the bathroom, have breakfast, or go online. * Nearly half of Australians rank mobile phones as the innovation they value the most, more than the desktop computer to laptop and the oven to microwave. (SMH, 2011). Mobile phones are an integral part of a consumer’s life affecting the ways in which they conduct business and leisure activities. With the introduction of the Smart Phones, consumers now have the capacity to interact with one another in ways that have completely and radically changed the marketing landscape. Apart from using applications for shopping online or as a means of supplementing high street purchases) they can now join communities and share opinions about goods and services that are really empowering them in the consumer decision-making process. Internal Environment Sales And Market Share The global mobile phone market is extremely competitive in terms of manufactures. In 2007 Nokia was number one handset manufacture, with a global market share of 38 percent, and estimated sales of â‚ ¬32 billion. Five years later, Nokia finds themselves losing their crown as number one handset anufacture to its long time completive rival, Samsung Electronics. Nokia’s market share has slumped to only 19. 8 percent in the handset market, which works out to be a 52. 1 percent decline from 2007. Nokia has just released its fiscal Q2 2012 financials. It’s reported â‚ ¬7. 5 billion in net sales, a slight increase from the â‚ ¬7. 4 billion last quarter. Net sales are down by fiv e percent, and the operating loss is almost twice the value it was last quarter: â‚ ¬826 million compared to â‚ ¬487 million a year ago. Brand Awareness Nokia has built a reputation on being one of the world’s number one handset manufactures. Nokia initially targeted low income earners and first time mobile phone owners, but since has grown into a leading and innovating smart phone supplier to the world. The brand’s mission statement is heavily focused around communication. â€Å"Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† Nokia’s brand is built around friendship, trust and customer loyalty. Building friendship and trust is at the heart of the brand, and this is visual communicated to customers by two hands shaking. Promotion And Marketing Currently Nokia is heavily promoting there Lumia family of Windows Phones on a massive global scale. These include 4D projections and live music events. Along with Nokia pushing heavily the Lumia range, Microsoft has jumped on board and pushing hard with carries around the world to promote the Windows based handset, this is done with the â€Å"Smoked by Windows Phone† campaign. This camping was based around simply a bet where people would win a $100 if their non-Windows phones is quicker than the Lumia handset running the Windows Phone software. According to Nokia Australia’s head of marketing, Jolaine Boyd, â€Å"This new brand proposition and campaign signals a new Nokia – a company that is thinking and doing things differently. Our aim is to fundamentally shift consumer perceptions and educate them about Nokia’s new smartphone range. We want to put Nokia firmly in the consideration set and make the brand relevant again. † This current camping focuses, on Nokia’s global brand positioning and promoting â€Å"Amazing Everyday† which is heavily focused around portraying the amazing thing we do as humans every day with a massive focus on social media and the youth of today. There are three core elements within this camping and they are, out of home, TV and digital. Boyd added, Australia has the highest smartphone penetration in the world at 37 per cent. The rise of smartphones is dramatically increasing the use of the internet overall in Australia. With this in mind the â€Å"Amazing Everyday† campaign, the current advertisement of the new Lumia range capitalises on these aspects, with bright and bold colours with simple statements. Some of these advertisements are below. SWOT Analysis Strengths Nokia incorporated has a rich history and a wealth of experience which spans well over a 100 years. The company has one of the largest networks of distribution and selling partners in the world. Currently Nokia has one of the largest R;D departments in the world, which has a strong financial backing with over 1. 4 billion USD which allows Nokia to keep producing new and revolutionary products for its customers. Nokia produces many different handsets for different people for their day to day use and pride themselves on building relationships and sustaining them. The build quality of Nokia handsets are at world class levels, which gives to a much higher resale value than its competitors. Weakness Nokia is a well-established company with many strengths, but is main strength has also turned out to be its biggest weakness. The handset giant unfortunately did not move along with the technological move that sweep through right after the turn of the millennium. With the introduction of the iPhone, the handset giant was consistently producing the same type of phone but with a different designs and still asking customer to pay premium prices. The handsets that were being produced were overpriced and customers wanted more from their Nokia’s. Customers became app crazy and with the introduction of social media on the go, Nokia was lagging behind. Bold moves by Nokia gave birth to the NGAGE, a portable gaming console. The handset was designed to make phone calls, send text and surf the web with the added advantage of being able to play your favorite â€Å"retro† on the go. The concept was great but unfortunately this radical all in one device was not accepted by the market, customers still prefer the iPhone. This then gave birth to the N97 a poorly created handset which was very clumsy and had outdated software. Opportunities There are many opportunities at present for Nokia. One of these opportunities is for the company to enter new growing markets, such as the Indian market. â€Å"By entering a newly developing market it has an opportunity to increase its sales as well as the overall global market share. As the standard of living in India has increased so has the purchasing power of the people. By targeting the market at the right time Nokia can gain the most out of this situation†( Nokia SWOT Analysis). Nokia has been a leading the way for many years with its well-designed handsets, these designs have gave birth to other handsets such as the iPhone. With the addition of Cal Zeiss to the portfolio, Nokia now has outstanding cameras on their handsets as well. Threats Nokia has many competitors in the market that it must attach to maintain its position as the market leader. The threats are emerging handset manufactures in the market. Companies like Motorola, Sony, LG mobile, Apple and HTC. The manufactures are providing equal or better products and presenting to be tough competition for Nokia in the global market. These threats can be providing cheap phones, new features, new style/types, and premium after sales service. So the growing competition has created an uphill battle for Nokia. With global economic downfall Nokia has to produced premium quality handsets at competitive prices, if this issue is not tackled head on it could create greater problems for Nokia in the future. Objectives Mission Statement â€Å"Everyone has a need to communicate and share. Nokia helps fulfill these needs and we help people feel close to what matters. We focus on consumers by providing very human technology† * Commitment to deliver outstanding and innovated products to our customers. We seek to become the number one electronics company throughout the world. * Focused to maintain outstanding relationship with all of customers and distribution partners globally. By maintaining our strong relationship our aim is to become once again the number one handset manufacture globally. Marketing Objectives * Increase sales by 10% within one year. Use innovative technologies, such as Nokia Kinetic a world first flexible LCD, the introduction of WP8 handsets, to increase our target audience’s awareness to illustrate our competitive advantages. Refine current products. Improve current products to reach new markets based on unmet consumer needs. Sales Objectives * To achieve sales on 10,000 units per quarter across every carrier and to have net sales exceed $100,000 per month. * To gain 15 per cent of the total Australian market share with WP7 handsets and to achieve globally 30 per cent. Total marketing budget for WP7 handsets in 20 per cent. Target Market Primary Market 15-22 year old males and females, or better known as generation Z. Most members of this generation have spent their entire lives on the World Wide Web. Generation Z are a highly connected into technology – they are the trend setter. The generation has spent their whole lives around technology and new forms of communications, such as the World Wide Web, instant messaging, texting, iPods, mobile phones, Facebook, twitter and YouTube, giving them the new name of â€Å"digital natives†. These trend setters are no longer using the internet on their PC’s but rather it is on the go and carried in their pockets on their mobile phones. This generation is trend setting however very lazy; they want something that is easy to use out of the box with no hassles. Market Positioning Nokia’s brand positioning should differentiate itself from the past. In the past Nokia handset was specially designed for low end users, while the N series was aimed at trend setters, it lacked substance and failed to capture the digital natives. With handsets that were out shadowed by the iPhone, Nokia quickly lost its majority market share. Nokia has to aggressively attack the smartphone market by specifically targeting the trend setters of today. The trend setters of today are driven by technology and want handsets that are easy to use, they are heavily driven by social media, and their social status is of the highest priority. The key strategy is to maintain its leadership and lower prices on smartphones while providing high end products for the masses. Positioning Map Innovation Samsung Samsung Nokia Nokia Future Positioning Future Positioning Apple Apple Sony Sony Nokia Nokia Current Positioningnt Positioning Positioning Current Positioningnt Positioning Positioning High Price High Price Low Price Low Price LG Mobile LG Mobile Competitiveness Marketing Mix Strategies Product According to O’Connor ,B (2000) A well-thought-out marketing plan can give you the ability to exploit your competitors’ weaknesses, adjust to any new competition, expand your service capabilities, strengthen customer relationships and minimize sales volume fluctuations. It will also help eliminate unproductive promotions and enable you to create and control the specific image you want to project. To have an impact on the market, Nokia needs a blockbuster – a single, stunning smartphone that puts the company back on the map alongside with Windows Phone. Windows Phone 8 has a lot of interest from various carriers, by taking advantage of all this, the company can get its groove back. The handset must be simple to use, jam packed with technology while upholding two key fundamental features – social media and easy to use. Nokia introduced a whole line accessories free of PVC, keeping in touch with this green aspect already adopted by Nokia, the Lumia 910G will have a specially designed solar panel will built into the back of the handset, as part of the battery cover. Ten minutes of sun exposure will get you three minutes of talk time and the phone’s casing will be made entirely from recycled plastic water bottles. Other key features are, quad core processing power, 12 mega pixel camera with Carl Zies lens, Nokia flexible AMOLED screen. 4. 7 inch 4. 7 inch Solar Panel Solar Panel Recycled Materials Recycled Materials Place/Distribution Having already established a channel of distribution partners globally, the handset will be available through all major vendors globally as well as to be purchased through online vendors such amazon and Nokia online. The opportunity exists to expand through existing areas, but with heavy focus on the Nokia online store. This channel present great opportunity as there is no overheads. Price Price for this handset is directly set against competitors like the Apple IPhone 4s and Samsung Galaxy S3. The handsets’ being manufactures offshore in China and allows entry into the market at $350 per unit. The pricing strategy is very aggressive, keeping in line with the market audience the handset is directed at. This handset will be the first smartphone with high end features for very low costs. Being of all recycled plastic design allows maximum build quality with minimum costs. Promotions The use of viral marketing is the quickest way to get the word out about the new handset, as the use of social networks will spread the message quicker. According to Berkowtiz, D (2010) blogs and social media can be useful for establishing direct communication between marketers and consumers, and they can contribute to establishing a larger share of voice in search engine results. One such example of this is the ‘Best job in the world campaign’ that involved getting a job in the topical islands of the great barrier reef. The campaign had generated so much interested that the publicity around it was worth well over $150 million and in the process highlighted Queensland as an ideally holiday destination. By heavily promoting the Smoked by Windows Phone† campaign, over social media sites, the word of the Lumia 910G will spread. Evaluation According to Harris, A (2010), there is a lack of strategy for using these new social media tools. It is often viewed as a technology issue, not a communications tool. Improving brand awareness and exposure involves creating an online presence, delivering key messages to a target audience and then building relationships with potential customers. Social media allows for these behaviors, as well as enhancing a company’s credibility. Social media is fairly new components to marketing, this type of marketing involve a company interested in increasing brand awareness and exposure to new and existing customers. By gaining the trust and respect of potential customers through frequent, but informal postings public relations teams may then assess the results of the marketing campaign. Although posting cannot be quantitatively measured, it can eventually lead to sales. According to Connor, A (2010) public relations professionals must develop creative strategies for linking online community participation to direct revenue. The interested fans having these conversations may be more inclined to purchase from their online friend than someone else. The will give an indication into measuring the sales volumes achieved through social media. From here, Nokia can determine if social medial marketing is worth the time that has been invested into. Implementation Conclusion This report sets out the marketing plan for the new Nokia Lumia 910G. The handset is made from recyclable plastic water bottles and sports a solar panel on the back for additional power for the handset. It is a leading and innovating handset with superior features at the fraction of the price of its competitors. The handset is specifically aimed at the trend setters of today, the ‘digital natives’ The sales objectives is to achieve 10,000 units per quarter and to achieve a sales revenue of $100,000 per month. Back boning on the currently successful promotion ‘Smoked By A Windows Phone’ campaign and the use of social media the aim is to regain the majority of the globally market share and to become the number one handset manufacture in the world. Reference Berkowitz, David Social Marketing Advertising Age 81:8 (Feb 22,2010):54 Connor, Angela. Market With Social Media 21 Dec. 2009: Research Library, ProQuest. Web. 21 Feb. 2010. Harris, Angela. Does Social WORK? Measuring Community Effectiveness. EContent 1 Jan. 2010: Research Library, ProQuest. Web. 22 Feb. 2010 O’Connor, Bob Motor 193. 3 (Mar 2000): p71-74 http://www. authorstream. com/Presentation/sanju152k-262736-nokia-final-education-ppt-powerpoint/ http://www. campaignbrief. com/2012/03/version10-starthtml0000000149-190. html http://www. informationweek. com/news/mobility/smart_phones/232901759 http://www. marketing91. com/swot-nokia/ http://www. moyeamedia. com/blog/? p=2361 http://techland. time. com/2012/07/20/lets-be-realistic-about-nokias-chances/ How to cite Marketing – Right Choices, Essay examples

Thursday, December 5, 2019

Child of the Americas free essay sample

How do you interpret the line Europe lives in me, but I have no home there (1 . 17)? I interpreted that this line meant that the speaker had been exposed to European culture and adapted some of the European customs into their own personal culture. Through out the poem the speaker describe her heritage and the cultures she identifies as, and I believe that Europe lives in me, but I have no home there simply means she is creating memories and experiences that takes place in Europe but she as never truly lived there or been there long enough to call it home.How does the speaker describe herself? Throughout Child of the Americas the speaker describes herself as many different nationalities. She uses the metaphors l am not African, Africa is in me Spanish Is In my flesh.. . am not European, Europe lives In me To show us that because she identifies herself as American she can also be seen as all these different nationalities because America is a country in which many different cultures have settled down ND started to fuse together Into original lifestyles. We will write a custom essay sample on Child of the Americas or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page What Is the tone of the poem? Is the speaker defiant, hopeful, angry, confused, ambivalent, proud? Cite specific words and phrases to support your response I believe that the tone of Child of the Americas Is both ambivalent, and proud. The speaker develops these tones through her details. We can determine that her tone Is ambivalent because of the way she describes herself. She describes herself as a Jumble of different cultures and nationalities. l am a U. S. Puerco Rican Jew L am Caribbean, Island grown Africa Is In me.Total Is In me Europe lives In me From this we can tell that she Is not specifically Identifying herself as a single culture which shows us that she has mixed feelings about her heritage. We can determine that her other tone Is proud, from the details In her last stanza. She describes herself as new History made me. She also says that l was born at the crossroads and I am whole. From these lines we can determine that she was not ashamed of her nullity. We an tell that she Is proud of her mixed-up heritage. Child of the Americas By Random]ironical nationalities. She uses the metaphors l am not African, Africa is in me Spanish is in my flesh am not European, Europe lives in me. .. To show us that because she and started to fuse together into original lifestyles. What is the tone of the poem? Is the speaker defiant, hopeful, angry, confused, I believe that the tone of Child of the Americas is both ambivalent, and proud. The speaker develops these tones through her details.We can determine that her tone is jumble of different cultures and nationalities. l am a U. S. Puerco Rican Jew am Caribbean, Island grown Africa is in me . Titan is in me Europe lives in me From this we can tell that she is not specifically identifying herself as a single culture which other tone is proud, from the details in her last stanza. She describes herself as new From these lines we can determine that she was not ashamed of her iniquity. We can tell that she is proud of her mixed-up heritage.

Thursday, November 28, 2019

American Art Creation Importance

In modern globalized world, scientific and technology improvements have resulted in diffusion of culture among communities; when a community’s culture is diluted, chances are that originality of artifacts of its cultural heritage will be distorted (Hillls, 2001). The American art industry has been influenced by European styles; this paper discusses why it is important for artists to shed the European influence and create American art.Advertising We will write a custom essay sample on American Art Creation Importance specifically for you for only $16.05 $11/page Learn More Discussion Artists communicate to their target population through the products they make; with this in mind, if they are to communicate with the Americans effectively, they need to use artifacts that the Americans can understand. Every society has its unique way of communication through symbols, signs, and arts; when artists’ works remain original, they make work of art th at creates a sense of belonging with the Americans and the end result is better communication. When an art-piece is made unique, it stands out among other, the value of the artwork is enhanced when its stand out with its unique message. The value may be monetary or the attachment that it is going to get from the people. Americans have some historical events, occurrences, valuables, and artifacts that define their culture; when originality and influence from the European style is maintained, then artists will be seen to add more value to the Americans heritage (Wienand, Booy Robin, 2000). In most cases, artists discuss historical, cultural, social, political, and family issues using the pictures and their works of art. When they are doing this, they are working in line with the cultural belief of the people. In the case of America, there is need to retain and pass positive culture among new generations; work of art is one strategy that can be used, thus it needs to be original and f ree from European style influence. When originality is observed, the texture, color, and theme of the art work will communicate to the people more effectively; an effective communication is likely to create harmony among different generation in the American society (Hillls, 2001). Artists works are used for entertainments, some are kept in national museums as a means of retaining culture and teaching young generation their historical background. For this reason, they need to be original and have the ability to pass the intended information. In the case they have been combined with some European styles, then the message they intend to pass will be distorted. Artwork communicate to the people, artists offer some message to the target population; when originality is maintained, then the information given will be true and of high quality.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More This will facilitate acc eptance of the message communicated. If the European and American context are combined to have a hybrid work of art, there will be disjoin in message communicated. For example, if an artist is drawing some picture for a marketing campaign, emphasis should be on drawing pictures that the Americans can create meaning. In the case the artist has been influenced by European style then the efficiency of the advert will be hampered (Stokes Stokes, 2001). Conclusion Artistic works are means of communication; the American artists need to maintain originality and shed any influence from European works or styles if they want their works to add value to the American society. When they maintain originality, message will be passed effectively and American cultural heritage will be maintained. References Hillls, P. (2001). Modern art in the USA: issues and controversies of the 20th century. New Jersey: Prentice Hall. Stokes, S., Stokes, S.(2001). Art and copyright. New York: Hart Publishing. Wi enand, P., Booy, A., Robin, F. (2000). A guide to copyright for museums and galleries. New York: Routledge, 2000. This essay on American Art Creation Importance was written and submitted by user Lukas S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sunday, November 24, 2019

Dhurakijpundit University Scholarship Essay

Dhurakijpundit University Scholarship Essay Free Online Research Papers Dhurakijpundit University Scholarship Essay Prompt: Once you have successfully completed your study program under the Dhurakijpundit University Scholarship, besides teaching at Dhurakijpundit University, what do you plan to contribute to the growth and development of the university?â€Å"DPUs educational philosophy can be characterized by the adages: Business professionals help build the nation. and Work purifies the soul Our mission then, is to develop graduates who are competent in the many and varied skills required in business and administration and who possesses high moral values.† [Dhurakijpundit University’s Mission Statement, 2002] To help the university to fulfil its mission and pave its way to grow internationally, I intend to bring my insight and workable practices concerning the research training and educational programme development from one of the top 3 UK business schools to Dhurakijpundit University (DPU) in addition to my teaching works. A brief detail about these two aspects can be illustrated in the following paragraphs. As every university is aware, ‘research and development’ are the crux of success factors of any institutions providing higher education. They are the foundation on which the studying programmes, whether undergraduate or postgraduate, will effectively be built They also provide the knowledge competence which can be employed to compete with other global players in the higher-education market. Clearly, a university that wish to stand on the front line cannot afford to ignore them. As a doctoral student of the Warwick Business School (WBS), I can realise the importance of these mentioned determinants very well. In this environment, I have gotten a good opportunity to be trained by experienced professors in the world-class research tradition and style which render WBS the top research rating (5*) in the UK. Besides, I have also been involved with teaching activities in the business school whose teaching quality was also rated ‘excellent’ by the UK Government. These are unimitable know-hows and experiences which I will contribute to DPU to help it to attain a sustainable growth in a similar fashion as WBS has done. In summary, the insights about research activities as well as studying programme management, which I have continuously gained from these top masters, will definitely be valuable when they are to be applied to DPU. Also, I am confident that I can integrate these know-hows with DPU’s existing core competencies in an efficient and consistent manner to guarantee a successful implementation in the future. Research Papers on Dhurakijpundit University Scholarship EssayStandardized TestingInfluences of Socio-Economic Status of Married MalesAnalysis of Ebay Expanding into AsiaResearch Process Part OneOpen Architechture a white paperBionic Assembly System: A New Concept of SelfPETSTEL analysis of IndiaDefinition of Export QuotasGenetic EngineeringAnalysis Of A Cosmetics Advertisement

Thursday, November 21, 2019

Process mapping Assignment Example | Topics and Well Written Essays - 3000 words

Process mapping - Assignment Example ioners defines Emergency medicine as â€Å"patient-demanded, widely available and continuously accessible care by physicians trained to engage in the recognition, evaluation, stabilisation, treatment and disposition of patients in response to acute illness and injury.† Such a situation demands evolving instantaneous solutions and putting them into action, in order to evade death or further weakening of health. Emergency care primarily requires immediate evaluation of the level of triage, addressing the urgent medical concerns of patients and providing necessary treatment. This has to take place in a necessarily caring environment, which gives the patient a hope of recovery. The hospital under question, specialises in emergency room and has a capacity of 40-beds. It also has an Urgent Care Clinic. Owing to its location and the population growth rate, the hospital faces heavy inflow of patients. This is being translated into long waiting times, due to the absence of proper operations management procedures in place. The ensuing sections explain the problems faced by the hospital, which are reflected from its process map. An attempt is made to list out the available strategies to tackle these deficiencies, using the concepts of hospital operations management. Emergency care, while being essential, is also an expensive affair and insists quality treatment and service. There is definitely a shortage of trained personnel, whether doctors or nurses. Technology is also a factor pushing their survival. Other concerns such as service co-ordination, location and inventory, equipment and resource management carry equal weightage. Internal processes such as caregiving, scheduling and resource routing are to be accomplished. Patient flow has grown into a strainful affair, mainly due to population growth. Crowding and staff limitations are found to be the causative factors for time lags in emergency department. Limited capital resources such as beds, equipment etc add up to the

Wednesday, November 20, 2019

Radiation Exposure from Chernobyl and Fukushima Case Study

Radiation Exposure from Chernobyl and Fukushima - Case Study Example In the case of Fukushima, an earthquake and tsunami struck the Fukushima Daiichi reactors and led to electricity loss on the site. This resulted in a momentary halt of the cooling of the fuel in the reactor cores. Hydrogen buildup in the three power plants led to an explosion. However, the amount of radiation released in Fukushima was less and could not compare to that of Chernobyl. The Japanese government explained that by reaching a â€Å"cold shutdown condition,† it showed stabilization of coolant temperature and the halt of further release of radiation from the site. Nonetheless, both accidents have health impact on the affected populations; however, the degree of the impact varies with the different radiation exposure levels in the two cases. According to (Elliott 89), the 2011 nuclear accident at Fukushima and the 1986 situation at Chernobyl are both rated 7 on the International Nuclear and Radiological Event Scale, even though these happened differently. Chernobyl regis tered the most health effects as 28 reactor staff and emergency workers, who were highly exposed to radiation, succumbed to thermal and radiation burns after four months of the accident. By the end of 2004, 19 more were reported to have lost their lives. It is also widely believed that the incident caused about 4,000 cases of thyroid cancer. On the other hand, in Japan, no deaths have been linked to the radiation exposure. The difference in radiation release in the two cases is responsible for the varying impacts. For instance, Fukushima radiation release was almost10 percent of that from Chernobyl. At Chernobyl, the explosion of the reactor led to a fire that lasted for ten days. The explosion at Fukushima was due to Hydrogen buildup and did not involve the reactors themselves (Bortz 41). In the case of Fukushima, the magnitude of harm caused by radiation exposure is uncertain, since the event is still fresh, unlike Chernobyl, which occurred a quarter century ago. Since Chernobyl i ncidence occurred years back, it has given an opportunity for medical researchers to determine the health impact of the radiation exposure. However, there are also potential health effects, which will be presented by the Fukushima radiation exposure in the future; it is just a matter of time. Most concerns arising from radiation exposure mainly base on the risk posed to the broader public. During such radiation, people outside and close to the plants inhale air that is mixed with the radiation components. The major radioactive chemical elements, which are inhaled or enter the body through food consumption include, Iodine-131 and Cesium-137. Iodine-131 has a half-life of eight days and when inhaled, concentrates in the throat. On the other hand, Cesium-137has a half-life of thirty years and can enter the body through the consumption of food, which was grown in contaminated soil. Studies today show that, the main health effect of Chernobyl, is thyroid cancer in children, who were expo sed. This is because of the ingestion of Iodine-131. Today, close to 6000 cases of thyroid cancer are attributed to Chernobyl reactor accident. Although Iodine’s radioactive decays quickly to untraceable levels, it is expected that cases of thyroid cancer will increase. This radiation exposure affected many children because Iodine is greatly absorbed and settles in the thyroid glands of children, who are still in the developmental stage. The emergency

Monday, November 18, 2019

Development of a Multimedia Application Literature review

Development of a Multimedia Application - Literature review Example Thus, while making the selection or incorporating media to their web pages, web designers should think about the basic theme and nature of our materials. Moreover, web designers should incorporate animations, images, video, or sound into the web pages simply when they match with web site’s message (Lynch & Horton, 2004), (Martinez et al., 1998) and (Rahman 2002, p.232). Furthermore, web designers should also keep in mind that there are also several technical restrictions to the deliverance of audiovisual content through the web. For instance, large-size videos and videos demanding flat movement or understandable information would need huge amount of bandwidth to be transmitted from one computer to another as well as can charge the playback capability of the user's computer. In this scenario, web designers can utilize the techniques of down-sampling and data compression to produce a file that is of minimum size and small enough to be transported through the web. However, in man y scenarios, this compromised data and information can be too important to demand more effort. In addition, when web designers are deciding to incorporate multimedia to the web pages, they must confirm that the technology is able to convene the requirements of web content. Moreover, web designers should make sure that the users spend minimum time and energy in downloading files that would be the best use of the technology (Lynch & Horton, 2004), (Martinez et al., 1998) and (Rahman, 2002, p.232). Web Design Web design is the process of planning and developing the websites. This process consist of various elements such as data and information structure, site structure, user... This essay approves that at the present MUDPY methodology is applied for the semantic web by building ontology for it. MUDPY ontology is considered as a theme designed for the domain of multimedia planning and design. Additionally, it outlines the ideas which exist in this domain along with their features and associations among them. In addition, this ontology directs the system developers throughout design and planning stages of a project in a systematic style by permitting them to produce a project proposal, make out the practical system development requirements, formulate a decision on the navigational structure and produce a storyboard intended for the project. Moreover, multimedia project developers are able to make use of MUDPY ontology to map out and design their projects; as a result they can produce high-quality projects This report makes a conclusion that at the present, innovative user interfaces holding different kinds of media categories are utilized for different purposes, for example in training or simulation software as well as in various other types of applications. Web design is the process of planning and developing the websites. This process consist of various elements such as data and information structure, site structure, user interface, web layout, navigation, fonts, colors and pictures. Multimedia Design and Planning Pyramid model is a meta-design structure that helps web developers in development of multimedia projects. Additionally, the MUDPY model is established on the semantic web by formulating ontology for it. This literature review has presented a detailed overview of website design, Multimedia technology and MUDPY methodology. This paper has shown MUDPY methodology is helpful for the designers in designing an effective web site.

Friday, November 15, 2019

Wireless Communication Impact on Business

Wireless Communication Impact on Business Technology means invention of techniques and tools. Emerging technology will change the world drastically. As the world continues to move, so does the improvement of technology. Every year discard light on improvements to yesterdays devices and new innovations appearing on the scope. Many scientific events have become possible through technologies which assist humans to do many things we could not do otherwise. Day to day new technologies is emerging very rapidly. New technologies those are currently developing or will be developed over the next few years, and which will substantially alter the business and social environment. These include information technology, wireless data communication, bio-technologies, bio-informatics, man-machine communications, and advanced robotics. Emerging technologies are constantly being developed in order to meet the needs of companies and people. Some of emerging technologies for this year are Bio-electronics and wetware, energy harvesting, printed e lectronics, biofeedback and thought control of electronics, plastic memory, resistive RAM, various battery technologies, single cell analysis, and neutron control. Technology runs in the layers of society. It is one of the fuels that drive our lives. We would discuss two of emerging technologies and its impact on business and society briefly. Introduction An Emerging Technology is a common term used to represent major technological developments, introducing new revolutions in the earlier technologies. Emerging Technologies are the technical innovations which signify progressive developments within a field for competitive advantage. Examples of present emerging technologies are Wireless Communication, Nano technology, Biotechnology, Artificial Intelligence Wireless Energy Transfer, robotics and etc. Emerging Technologies has severe impact on business and society. However, the level of impact on business and society may vary from technology to technology. The way we do our business and live our lives would be much different if the technologies are not continuously changing. Because of Emerging technologies, business has been able to progress in such a way that we can communicate across the globe without leaving their respective offices. Example Web conferencing, Teleconferencing. The entertainment media has progressed because of advancement in technology only. The latest technological advances are not only limited to business but also has severe impact on society. Emerging technology has affected the way we live in many ways. Example: Medical technology, Global Positioning System (GPS) etc. Because of these technologies, we live our lives very comfortably. Technology has brought luxury in the life of the common man. It has saved human effort and time to a large extent. It has brought distant place closer and simplified information access. Emerging technologies has both pros and cons. Emerging Technology I Wireless Communication: Wireless Communication means transfer of information from one place (location) to another place (location) without using wires or electrical conductors. The distance between the locations may be short or long. When the information transferring between two locations without using wires is clear then the term is referred as wireless. In general Wireless communication is considered as a branch of telecommunications. The marginalized technology for wireless communication is wired communication. Wireless System has more propagation and transmission effects compared to wired system. In the olden days of wireless telegraphy, Marconi proved that wireless signals can be cross over the Atlantic and Pacific oceans. Now a days we are not using radio technology to cover large distances. Because of developments in digital electronics and signal processing, so many methods are there to overcome the differences of the mobile channel and thereby accelerating the growth of wireless communication. In addition advanced digital modulation techniques such as spread spectrum or multi carrier modulation (MCM) is suitable for wireless communication. Many new developments in wireless office networks (Hyper LAN or IEEE 802.11) involve spread spectrum transmission, and allow coexistence with other services, Bluetooth and many proprietary solutions use deregulated (ISM) radio bands. Spread spectrum transmission methods i nclude slow and fast frequency hopping, direct sequence CDMA and multi carrier CDMA. Spread spectrum signals are relatively vigorous to multipath dispersion. These methods permit multiple users to share the same radio channel. In future Wireless communication networks or multimedia networks, the multiple access issue becomes significantly more essential than it is for circuit switched voice communication. The ALOHA, CSMA and ISMA all allow multiple users to share the same radio communication resources. How these protocols perform substantially for guided (wired) and an unguided (radio) channels? Performance of these protocols highly depends on the physical propagation characteristics of the channel. (Jean-Paul M.G. Linnartz, 1996-2004) Examples of wireless communication are Cellular telephones and pagers, Cordless computer peripherals, Global Positioning System (GPS), Satellite television, Wireless gaming, Wireless networking and Consumer two way radio including General Mobile Radio Service and Citizens band radios. Cellular communication has modernized the communication industry. In wireless communication Radio Frequency (RF) waves, Electromagnetic (EM) waves, Infrared rays (IR) and microwaves can carry over a part or the entire communication path. Wireless communication can be via: Radio frequency communication. Microwave communication, for example line of sight propagation via highly directional antennas. Infrared (IR) short range communication, for example from remote controls or via Infrared Data Association (IDA). (Wireless Communication, Accessed on April 5th, 2010) Categories: Radio Communication system Amateur radio Land Mobile Radio or Professional Mobile Radio: TETRA, P25, Open Sky, EDACS, DMR. Cordless telephony: DECT (Digital Enhanced Cordless Telecommunications) Cellular Networks: 0G, 1G, 2G, 3G Beyond 3G (4G), Future wireless Short range point to point communication: Wireless microphones, Remote controls, AIRD, RFID (Radio Frequency Identification), Wireless USB, DSRC (Dedicated Short Range Communications), near field communication. Wireless Networks: Wireless LAN (WLAN), IEEE branded as Wi-Fi and Hiper LAN, Wireless Metropolitan Area networks (WMAN) and Broad band fixed Access (BWA) (LMDS, WiMAX, AIDAAS and HiperMAN). Wireless sensor networks: Bluetooth, TransferJet, ZigBee, EnOcean, Personal area networks, Ultra-wideband (UWB from WiMedia Alliance). Advantages: To make available of a backup communication link in case of a regular network failure. To cover a distance away from the capabilities of distinctive cabling. To connect portable or transitory workstations. To surmount situations where standard cabling is not easy or economically unfeasible. To remotely connect mobile users or networks. Disadvantages: Fading Inter and Intra cell interference Capturing effects In wireless networks the above disadvantages are present and considerably influence the performance, such as throughput, stability and delay for a wireless ALOHA-net. Also, the performance seen by each participating terminal differs from the average performance of the network and extremely depends on the terminals location. (Jean-Paul M.G. Linnartz, 1996-2004) Two common assumptions for wire line networks must be refined for the realistic analysis of the performance of wireless networks: If there is no collision occurs simultaneously on the same channel then the data packet is received successfully. Data packets will be lost if they are involved in a collision. Some specific solutions are existing effectively to resolve collisions; they include the tree algorithm, the stack algorithm and dynamic frame length ALOHA. The combined use of CDMA and random access directs to new system concepts. (Jean-Paul M.G. Linnartz, 1996-2004) Applications: The main application of wireless communication is omnipresent network connectivity. Point-to-Point communication, Point-to-multi point communication, Broadcasting, Cellular networks, Security systems, Television remote control, Cellular telephone (phones and modems) Computer interface devices and Other wireless networks. Impact of Wireless communication on business: Wireless communication technology can have a significant impact on business. Wireless communication is also known as Wi-Fi (Wireless fidelity) or WLAN (wireless local area network), uses low-power radio waves to transmit data over distances from one device to another without the use of wires, allowing senders and recipients to access information while on the move. Especially for business, Wi-Fi is invaluable as it allows the boss, who travels frequently, to stay in touch with his employees back at the office. Because of Wireless communication more individuals started work from home. The rapid development of wireless communication is primarily through cell phones and wireless internet. The wireless communication revolution is bringing fundamental changes to data networking, telecommunications, and is making integrated networks a reality. By freeing the user from the cord, personal communication networks, wireless LANs, mobile radio networks and cellular systems, harbour the promise of fully distributed mobile computing and communications, anytime, anywhere. E-mail and company web sites are advantageous communication technology for businesses. Businesses that use these electronic communication tools are able to expand their market place. Because of raising growth of wireless technologies, allow access to the networks for the workplace community. So that customers, clients and employees want network and service from different places of the company. There has been considerable interest lately for all businesses to set up mobile computing workplaces for their employees and also mobile computing for other functions of the business from distributors, suppliers and service providers. Recently industries have made significant progress in wireless technology to determine some constraints. Because of this wireless technologies become popular. Some of these constraints have included different standards, low bandwidth, and high infrastructure and service cost. Wireless technologies can both support the organizational company mission and offer cost effective solutions. Because of Wireless technologies so many new applications are there such as to connect computers, to permit remote monitoring and data acquisition, to provide con trol and security, and to provide a solution for environments where wires may not be the best implementation. (My Wireless Business Accessed on 19 Mar 2010) Overusing technology in business communication can lead to an overload in overusing communication. Messages began to lose importance with communication overload. Personal use of communication technology in the workplace lost time for businesses. Creating rules for use of communication technology reduces the amount of lost time a business suffers from this problem. Impact of Wireless Communication on Society: The development of wireless technology and wireless devices accessing of information can be possible approximately anywhere and people can be in touch with one another in various places. Wireless technology has both advantages and disadvantages. Wireless Technology is responsible for creating self doubt, disrupting relationships and as a tool for manipulation. However, the market for wireless devices, whether there is everywhere mobile phone, PDAs or wireless enabled computers and appliances, continues to grow and develop with new technologies emerging every day. The rapid development of wireless communication is primarily through cell phones and wireless internet over the past 15 years. Because of mobile phone so many changes in society. It has changed the way of communication between the people. In a home atmosphere, wireless technology simplifies various tasks which can eventually lead to less stress. A wireless network can do many things or plenty of work in a cool environment. Most inventions in history affect society for decades following its introduction in to the consumer market. Sometimes the consequences and side effects of a product do not become apparent until much later when there is more time for the social impact to catch up with the widespread use of the product. This is no exception with wireless communications because the social impacts have not been fully discovered. (Markoff, 2004) Emerging Technology II Artificial Intelligence (AI): Artificial intelligence is the study of how to make computers behave intelligently. Artificial Intelligence is the present generation computer technology. In simple Artificial Intelligence means those computer program and software which would think of its own as an average Human being does. It is related to the similar task of using computers to know human intelligence, but AI does not have to confine itself to methods that are biologically visible. In other way artificial intelligence is the branch of computer science and the intelligence of machines that aims to create it. Text books define artificial intelligence as the study and designing of intelligent agents, where an intelligent agent is considered as a system that perceives its environment and takes actions to maximize its ability of success. John McCarthy, who invented the term artificial intelligence, defines it as the science and e3ngineering of making intelligent machines. The marginalized technology for artificial intelligence is human decision and human analysis. Computer programs have plenty of speed and memory but their capabilities correspond to the intellectual mechanisms that program designers understand well enough to put in programs. One of AIs first projects was the development of mathematical language much like a computer language, in which researchers could encode assertions. If the language was rigorous enough, computer algorithms could be able to comb through assertions written in it and calculate all the logically valid inferences. Once they had developed such languages, AI researchers started using them to encode lot of commonsense assertions, which they sorted in huge databases. Moores law states that for every 18 months the number transistors on the chip will be doubled, processing power doubles while cost hold constant. In fact, when computers were first built, people proposed them for doing nothing but mindless computations, but as the development of newer technologies, computers eventually were limited to arithmetic anymore, they are now called Artificial intelligence. The computer technology has changed the face of the world. Computers can store, organize and handle enormous amounts of data. They can process huge amounts of information. Computers have given increase to the software industry, one of the most progressive industries of the world. (An Introduction to AI, Accessed on Mar 25, 2010) Types of AI: Strong AI and Weak AI Strong AI: A computer running suitable software actually is intelligent. Weak AI: Intelligence is something that only biological systems can posses. The best that can be accomplished with a machine is to stimulate intelligence. Advantages: Unemotional consideration of problems means human mind may have emotions. When people take decisions, sometimes those decisions are based on emotion rather than logic, so it may be wrong decision. That thing could not be happen with AI. Disadvantages: AI replaces human, means people believe that machine work accurately than human. So human become more dependent on AI and trust the results and decisions made by AI. This implies that more jobs are done by AI machines and the fewer are offered to human. Because of unemployment rate, it is likely that more people will be losing their jobs competing with machines. Due to this an economic destruction will occur and because of this an increase in crime rate and starvation. Economic destruction is not only because of using AI but also Technology that could be harmful to minds of small children. Applications: Pattern recognition Optical character recognition Face recognition Speech recognition Computer Vision, virtual reality and image processing Game theory and strategic planning Game artificial intelligence and Computer game boot Hybrid intelligent system Diagnosis (artificial intelligence) Natural language processing, Translation and Chatter Bots Artificial creativity Heuristic clarification Robotics Behaviour based robotics Cybernetics Evolutionary robotics Epigenetic robotics Cognitive robotics The impact of Artificial Intelligence on business: Evolution of artificial intelligence and information technology has effect the business in order to improve their performance. Due to information technologies information gathering, communication between the people will be fast. So the results were very accurate. AI is essential for economy and now is one of the main sources of business and employment. It also gives an additional form of communication and exchange of information which was not accessible before. Technology is relevant in politics as governments are trying to adopt IT for making improvements in the storage of data, and finally it is essential for economy as now it is one of the main sources of business and employment. On the information superhighway, the internet, the world is a very small place and distance, nationality, income are irrelevances, but the existence of such a network with high speed, worldwide communications together with satellites, has meant that news, ideas and other information can be spread, world-wide in the blink of an eye and with this now possible, some of the traditional constraints have been loosened. The development of the internet means can now work from their homes. The so called information superhighway makes a variety of different services and types of information available at the touch of a button, to the point where its next to impossible to avoid exposure to one kind or another. It happens very often that the information you get on the Internet, especially with search engines is too much. In the web you may easily get lost when you are looking for something as you are usually beleaguered by an amount of information that is misdirected and irrelevant for you. With the internet you cannot have the same experience as for instance with a book, where the material is selected and organized with some coherence. There is no way to distinguish the brilliant from the trash, you can never be sure that what you are reading is true. (Harvard Business School Publishing May 2005) The impact of Artificial Intelligence on Society: Artificial Intelligence has been developed for many years and is already widely used in human society. Ex. Hospitals use Artificial intelligence machines to diagnose patients. The invention of the computer and its associated technologies has a major impact on many areas of our everyday lives. Technology affects everyone in the modern society in the aspects of work and leisure activities. Technology is one of the major energetic force of the future, is altering our lives and shaping our future at rates unprecedented in history. Due to different technologies we are satisfied with our lives. Technology is essential for our society, its elaboration, and production at the centre of the cultural, political and economic fields, which are the basis of the society. Human beings solve most of their troubles by means of fast, instinctive judgements rather than the aware, step-by-step subtraction that early AI study was able to model. Artificial Intelligence has made some progress at replicated this type of sub figurative problem solving; personified agent approaches stress the importance of sensor motor skills to advanced reasoning neural net research attempts to rep licate the structure of inside human and animals brain that give rise to this talent. (Harvard Business School Publishing May 2005) Conclusion: As we discuss two types of emerging technologies (wireless communication and artificial intelligence) and their impact on business and society. Because of emerging technologies, we are doing many which would otherwise not possible.

Wednesday, November 13, 2019

Cross-Curricular Learning Essay examples -- Analysis, Education

'Making cognitive connections, within subjects and between subjects...' ( Piaget 1977, Cockburn and Haylock 2008,Rose 2009) is an aspect of cross-curricular learning. Generally speaking, cross-curricular learning is when skills, knowledge and attitudes of a number of disciplines which are applied to a single experience, problem, question, theme or idea. In simple terms, it's also known as a thematic approach. From this point, I'd be exploring the reasons why a thematic approach should be adopted in the classroom and this approach could deliver the four core subjects in the National Curriculum in Key Stage 1. On top of that I'd be exploring the issues raised of adopting a cross-curricular approach and the implications of using a theme-based unit of integrating various subjects within a theme. By teaching thematically, it would enable me to integrate the four core National Curriculum subjects within a theme. This method of theme based units utilises and builds on children's interests and life experiences, therefore skills and knowledge are developed in meaningful ways.(Kerry. T (2011) Cross-curricular teaching in the primary school, Oxon: Routledge) The Intermediate Program Policy Grades 4 to 10 (1993) suggests that the more students become engaged in how and what they study, the more interested they are in learning. Likewise, Bruner also supports the notion of children to be involved in their own learning process, so that connections could be made through personal discovery and enquiry and not just being passive receivers of information. This clearly highlights the importance of children taking an active role of their learning. Therefore in my approach of delivering the core subjects, it would be necessary for me to collaborate ... ...thods, as both approaches could be used in conjunctival. The mixture of thematic teaching and disciplinary teaching would enable the successful delivery of the core National curriculum subjects. Not only does theme- based units helps support the learning across many areas of the curriculum, but it enables children to find and make connections with subjects and between subjects. This idea of teaching suggests that skills, knowledge and experiences could be made transferable and the notion of continuity of learning within the school and children's wider life experiences outside school. Very often, the thematic approach tends to lie on children's interests which then in turn branches out like the ripples from the stone thrown in the water. Cross-curricular learning is a creative approach which allows the flexibility for both teachers and children to become creative.